When putting up a PPC campaign, including google match kinds, this tool enables you to quickly and simply generate a combination of keyword lists to “cover all their bases” for all the many permutations of cities, states, categories, etc. There is another choice (not to be used with Adwords) that will preserve any spaces or other characters you may add, such as the pipe | or spaces. When checked, the tool won’t insert extra spaces. This feature enables this tool to be used for almost any other requirement, such as adding choices to content-spinning software.